Storytelling About Your Brand Online & Offline

Storytelling About Your Brand Online & Offline❰Ebook❯ ➣ Storytelling About Your Brand Online & Offline Author Bernadette Martin – Jobs-in-kingston.co.uk In her book Bernadette Martin the Storytelling Sage expertly fuses personal branding with storytelling to help people and corporations access their most compelling stories to strengthen their brands W In her book Bernadette Martin Your Brand MOBI ó the Storytelling Sage expertly fuses personal branding with storytelling to help people and corporations access their most compelling stories to strengthen their brands William Arruda President Reach Personal Branding As neurological research confirms storytelling is a powerful communicative tool In her new book Personal Branding Strategist Bernadette Martin demonstrates how stories have transformed corporate images as well as professionals' careers From Storytelling or Digital Storytelling to interviews with experts Storytelling About PDF/EPUB ² to the Branded Bio tool Martin guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the Brand Called YouUsing this book professionals and executives of all types entrepreneurs consultants musicians academics and students will undergo a personal branding process Uncovering clarifying and communicating what makes them uniue understanding their attributes strengths values and passions they'll craft the stories that About Your Brand PDF É give new life to their careers finding the most persuasive ways to tell themBeginning with crafting the BIO a must have in your Brand Tool Kit readers will develop essential components to integrate into their verbal written and visual messaging About Your Brand Online & Epub / to build their personal brands Let over BIO references interviews with authors thought leaders and recruiters three exemplary case studies a BIO makeover and a multitude of BIO Gems excerpts that create memorable captivating About Your Brand Online & Epub / touch points that make you come alive help you discover your story and positively impact your careerSowhat's your storyIf you have these uestions you will find the answers in this book What is the difference between a BIO and a RESUME How do I develop storied content to write my BIO What are the essential elements in the Career Personal Brand Tool Kit What can a BRANDED BIO do for my career Where can I get the most impact with my BRANDED BIO online and offline. That book motivated me to create a BIO And update the CV We all have stories to tell Storytelling makes your personal brand come alive by allowing you to express your key attributes values passions and accomplishments in a relevant and compelling way Storytelling About Your Brand Online and Offline by Bernadette Martin provides tips tools resources and examples that will help you decide what you want to say and how you can deliver it through the power of storytellingThe author begins this book by sharing the D words that are used in the Reach personal branding process You will DISCOVER and DEVELOP your stories DISTILL the ones that resonate with your target DIGITIZE and then DISCLOSE and DISSEMINATE online and offline Finally you will DOCUMENT and DESIGN with your uniue visual brandingThe author provides several examples of product brand storytelling Brand stories are designed to create emotions like desire craving and trust to win the hearts and minds of customers The Walt Disney Company has used storytelling to market it's brand for many years This book features interviews with Susan Guarneri Career Assessment Goddess Rebecca Castleton Certified Myers Briggs Type Indicator practitioner Julie Vetter Google Goddess Lou Bortone Founder of Online Video Branding LLC and several others These experts offer a wealth of information about developing your personal story and telling your storyMs Martin offers detailed information on developing online portfolios summaries and bios She gives guidelines for creating an elevator pitch that can be used online or offline The book provides some very helpful tips for using storytelling during the job interview process This book is a fairly short read but it is packed full of useful information I am often hesitant to share personal details about my life The author explains that these stories make you uniue and marketable People will forget your statistics but will remember your stories This book provides some excellent information on developing online portfolios summaries and bios I learned that I really need to work on my Summary on LinkedIn I also need to work on the Bio on my blog and on Facebook This book provides tips that will help you develop the brand that is you I recommend this book to anyone who wants to take their personal brand to the next level Some very good nuggets I'll had onto the book Probably focused on self employedsmall business owner than someone in a large corporation but good nuggets for all

Storytelling About Your Brand Online & Offline MOBI
  • Paperback
  • 166 pages
  • Storytelling About Your Brand Online & Offline
  • Bernadette Martin
  • English
  • 01 March 2016
  • 9781600051449