Packaged Pleasures: How Technology and Marketing Revolutionized Desire

Packaged Pleasures: How Technology and Marketing Revolutionized Desire[Download] ➻ Packaged Pleasures: How Technology and Marketing Revolutionized Desire By Gary S. Cross – Jobs-in-kingston.co.uk From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sen From the candy bar to the cigarette, records How Technology PDF/EPUB ¶ to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a Packaged Pleasures: PDF \ colossal shift in human consumption and sensual experience Food, drink, and many other consumer goods came to be mass produced, bottled, canned, condensed, and distilled, Pleasures: How Technology eBook ´ unleashing new and intensified surges of pleasure, delight, thrill and addiction In Packaged Pleasures, Gary S Cross and Robert N Proctor delve into an uncharted chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience In the space of only a few decades, junk foods, cigarettes, movies, recorded sound, and thrill rides brought about a revolution in what it means to taste, smell, see, hear, and touch New techniques of boxing, labeling, and tubing gave consumers virtually unlimited access to pleasures they could simply unwrap and enjoy Manufacturers generated a seemingly endless stream of sugar filled, high fat foods that were delicious but detrimental to health Mechanically rolled cigarettes entered the market and quickly addicted millions And many other packaged pleasures dulled or displaced natural and social delights Yet many of these same new technologies also offered convenient and effective medicines, unprecedented opportunities to enjoy music and the visual arts, and hygienic, varied, and nutritious food and drink For better or for worse, sensation became mechanized, commercialized, and, to a large extent, democratized by being made cheap and accessible Cross and Proctor have delivered an ingeniously constructed history of consumerism and consumer technology that will make us all rethink some of our favorite things. This book has a terrific thesis, that the development of consumer culture since the 19th century can be understood as the attempt to produce specific kinds of packaged experiences, both literal as in a Campbell s soup can but also, andimportantly, as a kind of mental construct a way of framing material reality and experience as a discrete, portable good I plan to use this concept properly attributed, of course in future work.However, the book is marred by a number of historiograp This book has a terrific thesis, that the development of consumer culture since the 19th century can be understood as the attempt to produce specific kinds of packaged experiences, both literal as in a Campbell s soup can but also, andimportantly, as a kind of mental construct a way of framing material reality and experience as a discrete, portable good I plan to use this concept properly attributed, of course in future work.However, the book is marred by a number of historiographical inconsistencies which I don t have time to get into now, sorry These are less matters of fact than as interpretation Further, I really wish that they had set their story against the background of what it was like to buy goods from a general store or other vendor before the kinds of packaging we are now accustomed to I know some of this story, but I would welcome an informed account and it would have really set off this analysis so nicely.Finally, the authors very often thread the line between social commentary and outright history I know many fellow scholars think all scholarly work should be engaged work, I suppose I amold fashioned than that But I do reserve the right to judge whether a work of any sort succeeds rhetorically that is, as an argument rather than as a collection of facts Although I find myself agreeing with a number of their points of commentary, I am less than satisfied with the whole Hence, while I like the history greatly, I could do without the commentary A book that splits between the two sets a much higher bar of needing to succeed on two fronts, which this one doesn t.Recommended mostly for specialists Surprisingly long, dry book about what I thought would be ainteresting topic how use of technology or packaging can influence people s buying behaviors The book is divided into chapters tube shapes, labeling, etc and each chapter has many, seemingly disparate topics in it For example, there is a chapter on tubes, which includes the invention of tooth paste tubes, rolled cigarettes, and tin cans with barely any transition between one product and the next It might have been better Surprisingly long, dry book about what I thought would be ainteresting topic how use of technology or packaging can influence people s buying behaviors The book is divided into chapters tube shapes, labeling, etc and each chapter has many, seemingly disparate topics in it For example, there is a chapter on tubes, which includes the invention of tooth paste tubes, rolled cigarettes, and tin cans with barely any transition between one product and the next It might have been better to divide the book into sections based on purpose and not the packaging used such as beauty products tooth paste , foods canned frozen foods , etc This book has some excellent information, and I feel that they authors proved their assertion that the mechanization and commodification of products into our daily lives has fundamentally changed how we consume and seek pleasurable experiences That said, there was some redundancies and sometimes the overall point became somewhat belabored I also felt the chapter that brought the information up to the present was vague and not nearly as well researched as the historical information However, I This book has some excellent information, and I feel that they authors proved their assertion that the mechanization and commodification of products into our daily lives has fundamentally changed how we consume and seek pleasurable experiences That said, there was some redundancies and sometimes the overall point became somewhat belabored I also felt the chapter that brought the information up to the present was vague and not nearly as well researched as the historical information However, I took a great deal of notes to add to my Introduction to Mass Media Communication course regarding marketing and as a Media professional I felt the sections on audio recording and film were meticulous and accurate COCC T173.8.C767 2014

Packaged Pleasures: How Technology and Marketing
    Packaged Pleasures: How Technology and Marketing chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience In the space of only a few decades, junk foods, cigarettes, movies, recorded sound, and thrill rides brought about a revolution in what it means to taste, smell, see, hear, and touch New techniques of boxing, labeling, and tubing gave consumers virtually unlimited access to pleasures they could simply unwrap and enjoy Manufacturers generated a seemingly endless stream of sugar filled, high fat foods that were delicious but detrimental to health Mechanically rolled cigarettes entered the market and quickly addicted millions And many other packaged pleasures dulled or displaced natural and social delights Yet many of these same new technologies also offered convenient and effective medicines, unprecedented opportunities to enjoy music and the visual arts, and hygienic, varied, and nutritious food and drink For better or for worse, sensation became mechanized, commercialized, and, to a large extent, democratized by being made cheap and accessible Cross and Proctor have delivered an ingeniously constructed history of consumerism and consumer technology that will make us all rethink some of our favorite things. This book has a terrific thesis, that the development of consumer culture since the 19th century can be understood as the attempt to produce specific kinds of packaged experiences, both literal as in a Campbell s soup can but also, andimportantly, as a kind of mental construct a way of framing material reality and experience as a discrete, portable good I plan to use this concept properly attributed, of course in future work.However, the book is marred by a number of historiograp This book has a terrific thesis, that the development of consumer culture since the 19th century can be understood as the attempt to produce specific kinds of packaged experiences, both literal as in a Campbell s soup can but also, andimportantly, as a kind of mental construct a way of framing material reality and experience as a discrete, portable good I plan to use this concept properly attributed, of course in future work.However, the book is marred by a number of historiographical inconsistencies which I don t have time to get into now, sorry These are less matters of fact than as interpretation Further, I really wish that they had set their story against the background of what it was like to buy goods from a general store or other vendor before the kinds of packaging we are now accustomed to I know some of this story, but I would welcome an informed account and it would have really set off this analysis so nicely.Finally, the authors very often thread the line between social commentary and outright history I know many fellow scholars think all scholarly work should be engaged work, I suppose I amold fashioned than that But I do reserve the right to judge whether a work of any sort succeeds rhetorically that is, as an argument rather than as a collection of facts Although I find myself agreeing with a number of their points of commentary, I am less than satisfied with the whole Hence, while I like the history greatly, I could do without the commentary A book that splits between the two sets a much higher bar of needing to succeed on two fronts, which this one doesn t.Recommended mostly for specialists Surprisingly long, dry book about what I thought would be ainteresting topic how use of technology or packaging can influence people s buying behaviors The book is divided into chapters tube shapes, labeling, etc and each chapter has many, seemingly disparate topics in it For example, there is a chapter on tubes, which includes the invention of tooth paste tubes, rolled cigarettes, and tin cans with barely any transition between one product and the next It might have been better Surprisingly long, dry book about what I thought would be ainteresting topic how use of technology or packaging can influence people s buying behaviors The book is divided into chapters tube shapes, labeling, etc and each chapter has many, seemingly disparate topics in it For example, there is a chapter on tubes, which includes the invention of tooth paste tubes, rolled cigarettes, and tin cans with barely any transition between one product and the next It might have been better to divide the book into sections based on purpose and not the packaging used such as beauty products tooth paste , foods canned frozen foods , etc This book has some excellent information, and I feel that they authors proved their assertion that the mechanization and commodification of products into our daily lives has fundamentally changed how we consume and seek pleasurable experiences That said, there was some redundancies and sometimes the overall point became somewhat belabored I also felt the chapter that brought the information up to the present was vague and not nearly as well researched as the historical information However, I This book has some excellent information, and I feel that they authors proved their assertion that the mechanization and commodification of products into our daily lives has fundamentally changed how we consume and seek pleasurable experiences That said, there was some redundancies and sometimes the overall point became somewhat belabored I also felt the chapter that brought the information up to the present was vague and not nearly as well researched as the historical information However, I took a great deal of notes to add to my Introduction to Mass Media Communication course regarding marketing and as a Media professional I felt the sections on audio recording and film were meticulous and accurate COCC T173.8.C767 2014 "/>
  • Hardcover
  • 336 pages
  • Packaged Pleasures: How Technology and Marketing Revolutionized Desire
  • Gary S. Cross
  • 01 December 2018
  • 0226121275